Episode 2.06 The Ones- and Zeros-Sphere
Pragmatism, Cynicism, and Realism in the Digital Age
In which we talk about how companies have to deal with the inherent leak-ability of digital media, especially things like movie trailers. How should Marvel respond to whoever leaked the first Age of Ultron trailer? Stephen and Chris have a friendly disagreement about the best way to respond to this kind of thing.
Today’s blooper section is… amazing.
Alternate title we ultimately decided not to foist upon you: MPAAwful. You can thank Stephen for that one (as well as the much better actual title!)
Before You Go
- Pebble Time Kickstarter
- How much money has the Pebble Time Kickstarter raised?—graphing the craziness for fun and… fun. (Unfortunately, the graph is less interesting than it was the first day the project was live, when it earned most of the over $10M it has pledged.)
- “There’s a Light On (Kitchen Song)” from There’s a Light On by Brooklyn Duran. Used by permission.
- “Winning Slowly Theme” by Chris Krycho. We’re running out of clever things to say here.
“Dammit, Hydra”—Marvel’s (brilliant) PR-move tweet
“All-powerful Marvel subpoenas Google over trailer leak”
Marvel is seeking out the person responsible for a leak not of a script or of a movie, but of a trailer. Yes, Marvel’s executives are taking matters to the courts because people were able to watch about two minutes of footage that looked like every other Marvel trailer — fireballs and terrified citizens, heroes with far-off gazes and narration by an evil nemesis — before the company was ready for people to see it.
Previously on the show:
- 1.08: Superhero Movies!—the first time we talked at length about Marvel.
- 2.02: Basketballs≠Pumpkins—on things on the internet growing beyond people’s ability to control.