In which we look at how moms took over the internet, and how the shift from 18–34-year-old white males to not only middle-aged moms but also many other demographics is good for the web—even when it might seem a little strange to those who came of age on the internet in the years before Facebook was taken over by mommy bloggers.

Spoilers: we only made one “your mom” joke the whole episode!

Links

• “God-Tier: Facebook Moms Run the Meme Game”
• Mommy bloggers:
  • “The Rise of the Mommy Bloggers” (Mashable)
  • “How moms won the internet – and what that means for the rest of us”
• meme
  • Badgers (requires Flash!)
    • Wikipedia article
  • Scumbag Steve
• “Black Twitter”
• Previously on the show:
  • 2.13: A Disputation of Theses
  • 3.03: Look in Your Soul

Before You Go

• “Charles Koch Urgest Conservatives to Skip ‘Corporate Welfare’” (TIME)
• “Cecil The Lion Update: Yelp Users Outraged After Thousands Of River Bluff Dental Reviews Vanish” (International Business Times)

Music

• “The Fog”, by Beach Moon, Peach Moon
• “Winning Slowly Theme” by Chris Krycho. A little fuzzy the past few weeks, but it’ll be back to its full glory by next episode, don’t you worry.

Sponsors

Many thanks to the people who help us make this show possible by their financial support! This month’s sponsors:

• Jeremy W. Sherman
• Jeremy Cherfas

If you’d like to support the show, you can make a pledge at or give directly via Square Cash.