Episode 3.04 Mom Memes

Generational shifts in social media and the diversifying web

In which we look at how moms took over the internet, and how the shift from 18–34-year-old white males to not only middle-aged moms but also many other demographics is good for the web—even when it might seem a little strange to those who came of age on the internet in the years before Facebook was taken over by mommy bloggers.

Spoilers: we only made one “your mom” joke the whole episode!

Before You Go



Many thanks to the people who help us make this show possible by their financial support! This month’s sponsors:

  • Jeremy W. Sherman
  • Jeremy Cherfas

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